Stacy Ennis

Write a nonfiction book that scales your influence, impact, and income

with best-selling author and book coach Stacy Ennis

Clarify your unique story and write a powerful book in this step-by-step nonfiction book-writing program Logo
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Hello there, future author!

Writing a book is the single most important thing you can do to grow your business and brand.

But you know this already. Becoming the person who “wrote the book on it” can dramatically supercharge your ability to scale your influence, impact, and wealth.

You have such a book inside you—one that is a catalyst for your big vision of impact, whether that’s growing a business, scaling a brand, or making an impact on readers’ lives.

And yet, your book is still unwritten.

Maybe you’re . . .


Unsure of how to even get started


Doubting you have enough time to commit to writing


Uncertain of your ability to write an entire book


Asking yourself, “Who am I to write a book?”


Not convinced anyone would want to read your book anyway

The Nonfiction Book School self-study program will help you get unstuck—and get started on your journey to authorhood.


I’ll provide you with the step-by-step system, tools, and encouragement to write an excellent nonfiction book you are proud to share with the world.

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Misty headshot
“I wholeheartedly feel that if you fear taking action in writing your authentic story to help others, Stacy can help you unlock the process and make it feel like an amazing journey of discovery. Highly, highly, highly recommend her! Truly life changing.”

— Misty Schachtell-Megia

I’ve been right where you are now.

When I started writing my first book in 2012, I doubted my ideas, expertise, and story. Self-doubt stalled my success.

But even though I was afraid of failure (and success), I wrote it anyway. And then I wrote another book. And another.

Along the way, my income doubled and doubled again.

My latest coauthored book became a #1 bestseller alongside books by Brené Brown, Rachel Hollis, and Stephen Covey.

I’ve now written or ghostwritten 17 books and flown all over the world delivering keynotes and trainings—and have influenced thousands through my writing and speaking.

And I’m convinced that’s all because I was brave enough to sit down, write, and publish my first book. My life would be completely different if I hadn’t said “yes” to that book and stepped into my purpose. 

As one client put it, “A book is worth a million dollars in revenue.” I’ll add: A great book is worth thousands of lives impacted.

You can have an incredible level of impact—but first, you have to take brave action and write your book.

Fortunately, I have a system that will help you.

Your step-by-step book-writing system is here.

Drawing on my work with hundreds of aspiring authors, I developed a step-by-step system to help uncover your unique story, organize your ideas, and write a powerful nonfiction book you’re proud to share with the world.

Over 10 systematically designed modules, you’ll walk through targeted trainings with me and other experts. Plus, you’ll get access to a community of driven future authors.

I’ll guide you through each step of writing your nonfiction book, from idea to finished manuscript, and teach you a clear process to take the guesswork out of writing and unleash your creative genius—even if you don’t think you’re a writer!

Think of me as your expert guide, your biggest supporter, and a coach who cares deeply about helping you finally write a book that will catapult you toward your purpose. Powerful.

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I’ll guide you on your journey to authorhood.

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Signature nonfiction book-writing system + templates

Get access to a proven system to help you write a nonfiction book you’re proud to share with the world. Plus, get templates, worksheets, and other tools to guide your journey.

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Transformative author experience

Engage in deep introspective activities and transformational, clarity-sparking trainings designed to help you emerge as an author.

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Connected author community

My favorite part: connect and share with other world changers in an exclusive Facebook group. I’m active in the community too, sharing every step of your journey!

I’m Stacy Ennis, your new book-writing coach.

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Stacy Ennis headshot

I’m a best-selling author and coach on a mission to help you utilize the power of writing to clarify your ideas, stand out in a crowd, and make an impact. I’ve been called the “book whisperer” because of my ability to help people translate their ideas and stories into a compelling book.

Over the past 14 years in the publishing industry, I’ve written, ghostwritten, coached, edited, or influenced hundreds of books. I also served as the long-time ghostwriter for a Nobel Prize winner in medicine and as the executive editor of a national magazine that reached around 11 million readers. I’ve trained leaders from Starbucks, The Boeing Company, Intuit, and more.

I’ve been obsessed with writing and books since second grade. As a child, I learned the power of writing and reading as a tool of influence, and knew my life path would somehow converge with the written word. Today, I’ve been in business for 13 years, during which I lived on four continents, worked with hundreds of incredible impact-makers, and had two amazing kids. In all that time, my vision never faltered: I knew I was meant to help people share their ideas through writing.

Today, I live my dream every single day. And let me tell you, it’s better than I imagined.

This program will teach you a clear, step-by-step system to write a nonfiction book, even if you’re busy (yes, really!).

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Develop an action plan to start—and finish—your book instead of just talking about it.

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Learn and utilize the go-to writing process I use to write 2.5 books a year.

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Start writing your book with more confidence and less doubt.

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Write a great book, even if you’re “not a writer.”

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Scale your message and reach more people.

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Transform from expert to thought leader.

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Align your book with your bigger life vision and purpose, so you can unlock your potential.

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Use your ideas and story to make a difference!

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Stacy is brilliant! I don’t think of myself as a structured person, and yet with Stacy’s help, I developed a repeatable process for creative time every day to allow me to efficiently and successfully create.”

— Amy Lafko, founder, Cairn Consulting Solutions

What you’ll learn in this 10-week program.

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Trainings, worksheets, and templates will be delivered week by week, starting as soon as you enroll!


You’re writing a book as part of a bigger mission and purpose. In this pretraining, I’ll walk you through how to articulate the impact you want to have as an author, starting with your big vision for your life. You’ll receive the life visioning guide I use with all my private coaching clients to help you understand how to thoughtfully engage in creating a vision.

Clarity of vision will help you dig deep when you’re in the thick of writing—and find meaning in the transformative process of book writing (and it is life changing!). Plus, with a clear why, you’ll be much more likely to finish your draft and share it with the world.

Week 1

I’ll demystify the book-writing process with this overview training covering idea to publication, including the why behind a book (so important!). You’ll learn the difference between the creation and production processes, and we’ll dive deeply into creation: idea, outline, write, and revise.

By the end of this training, you’ll have a clear, high-level view of the entire process of writing and publishing, plus have a comprehensive overview of our next weeks together.

Week 2

In this training, you’ll engage in my proven book-ideation process. Using sticky notes, markers, and your most creative brain, I’ll guide you through a hands-on ideation activity to help you uncover your great idea. You’ll also receive exercises to further clarify your book idea to prepare for writing.

This training is a lot of fun and will push you to develop a solid book idea that connects to your big vision. Come ready to think, create, and refine!

Week 3

This training builds on the book-ideation process. You’ll expand on the idea you developed by writing a book concept—a one-page section of your book outline that describes your book idea, core takeaways, audience, and other important elements of your book.

I also provide a book outline template and reader persona worksheet to help you clarify your audience.

Getting specific about your reader will also help you define your author niche. By the end of this training, you’ll have the tools you need to complete the most important page of your outline.

Week 4

This training details the three core structures of nonfiction books, and why storytelling is critical to the success of your book. You’ll learn my number-one rule of structure and flow, along with the four S’s of structure and how narrative arc applies to nonfiction.

As we walk through the main structures of nonfiction books, you’ll consider which yours fits into. We’ll also look at when to use sections to break up chapters.

After the training, you’ll revisit your book concept to ensure your book has a solid throughline—a guiding idea, story, or message that connects from the first to last chapters. You’ll also be equipped to define the structure of your book and write high-level chapter descriptions.

Week 5

In this training, I teach you how to plan your book like a pro. The goal: create an outline that is so well-organized that your writing time is efficient, effective, and—gasp!—enjoyable.

You’ll learn how to utilize your book concept and chapter descriptions to build out the rest of your outline. I also cover other structural elements to consider, like front and back matter.

You’ll leave this training with the knowledge and confidence to finalize your outline so you can start writing your book.

Week 6

This training details expert strategies to help you achieve your goal of writing a book. I’ll walk you through how to create and stick to a writing routine, get into the flow faster, and accomplish quality writing in less time.

I’ll also show you how to calendar out your writing using a template in Asana, a project management software program I love. I’ve refined this template over several years and multiple books, and it will serve as an invaluable resource for your entire book-writing journey.

After this training, you will calendar out your book—and continue toward your goal of finishing the first draft!

Week 7


This training provides industry secrets for writing a great book. You’ll learn five elements to a great chapter—structure, storytelling, voice, clarity, and detail—along with expert tips to level up your writing. I also detail how to overcome writing roadblocks (self-editing while you write, anyone?).

By the end of this training, you’ll improve your writing skills and know how to overcome writing challenges like a pro.

Week 8


The book-editing process is widely misunderstood, and this training helps debunk common misconceptions. Along with keeping you encouraged and motivated to write your book, we’ll cover the power of the editing process, the four stages of book editing, and how to utilize self- and professional editing to transform your book from good to great.

You’ll also learn how to hire and work with an editor and get advice on how to ensure your editor knows her or his stuff.

As a former book editor, I love talking about editing! You’ll learn my book-revision process and receive a book-editing checklist and beta reader form.

Week 9


Self-publishing, partner publishing, traditional publishing—oh, my! The world of publishing can feel like learning a new language, and this training is here to help.

In this training, I’ll walk you through the three main types of publishing and share a set of questions to help you determine the right path for you. You’ll also receive my What Will My Book Cost? guide to help you understand the costs involved in self-publishing a best-seller-quality book.

At the end of this training, you’ll have clear instruction and direction to explore which publishing option is for you—and take the next step to share your book with the world!

Week 10


This final training recaps core learnings to guide your author journey, and provides an opportunity to reflect on how you’ve grown during the program. You’ll define one personal commitment, and leave with the tools and motivation to finish your book. 

Bonus Trainings and Templates

We won’t leave you hanging with the tech side of writing a book (and yes, there is a tech side!). Along with targeted worksheets and checklists, you’ll get three video trainings with editable templates: a book outline template, a manuscript template, and a project management template.

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You’ll also get access to 10 expert trainings!

With well over a decade in the industry, I’ve gotten to know some of the most inspiring, smart, bighearted experts on the planet. You’ll benefit from their expertise through 10 trainings designed to take you beyond the program.

Trainings include:


Publishers sharing industry secrets (you won’t want to miss this!)


A self-published New York Times best-selling author on how she did it

Brand, marketing, and speaking experts on how to build a thought leadership brand

A New York Times best-selling ghostwriter on his secrets to success


A public relations expert on digital marketing and how to get noticed by the media

Real talk from real authors on what they learned from their own journeys

After completing this program, you will be ready to:

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Become the go-to thought leader in your industry

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Get invited to interview with local and national publications, radio, and television

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Receive messages from readers saying you’ve changed their lives

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Rocket-charge your income through more clients, new speaking gigs, or your dream job

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Significantly grow your audience and influence more lives

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Finally step into your purpose and make the impact you are meant to make on this world!

These incredible authors utilized my system to write their books and scale their influence—and you can too.

Amy Lafko book success
NBS Book Success
NBS Book Success
Mike Student Success
Bruce Barton - Personal Finance For Tech Professionals Book
Launch Book

Your Investment

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Nonfiction Book School - Self Study Program Product Bundle


(a $12,770 value!)

Payment options available


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10 weeks of world-class education ($4,995 value)

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10 expert trainings that go beyond the program: publishing, branding, public speaking, and more! ($3,995 value)

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Lifetime access to my signature Creation and Production Nonfiction Book-Writing System ($1,495 value)

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Detailed book-writing worksheets and templates ($995 value)

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Weekly email mini-lessons to keep you engaged, encouraged, and accountable ($795 value)

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Access to a curated Facebook community of like-minded professionals and entrepreneurs, including me! ($495 value)

You get $12,770 worth of value for 10 weeks of world-class education for just $1,095.

Plus, you get access to the trainings and resources for life—to use on your next book!


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Your future impact is waiting.
Enroll now.

Money Back 100% Guarantee

Excellence is my promise.

If you aren’t wowed by the quality of the trainings, information, and resources, just let me know within 15 days, and I’ll refund your money, no questions asked.

Author love (aw, thanks!)

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“Just a quick note to say thank you for how truly wonderful you are. You have no idea how helpful you have been on this book journey for me (though I bet you can guess!). Thank you for your wisdom, encouragement, expertise, and contacts. Book writing is HARD—harder than I gave it credit for—and having you as a part of this journey has made it so much easier. Thank you, thank you, thank you!”

— Lindsey Weigle

partner, Blue Water Advisory

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“I had two great ‘Alaska Leadership Adventure’ clients last month. They both came because of the book. I am grateful for all that you are, do, and have done for me and my family.

— Mike Green

performance coach and facilitator

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“The strategic book coaching Stacy did for my book LAUNCH: How to Get Your Kids Through College Debt-Free and Into Jobs They Love Afterward gave me the structure, clear direction, and shaping that netted me a long string of 100% five-star reviews on Amazon, plus thousands of dollars in royalties in my very first week after release. She is infinitely gentle, positive, kind, and supportive to work with. Five stars. Highly, highly recommended.”

— Jeannie Burlowski

academic strategist and speaker

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“Stacy helped me clarify my goals, create a reader-friendly structure, and develop a writing schedule that meshed with my already more-than-full-time job. She coached me regularly to improve my writing and sharpen my ideas. Most importantly, she provided unending positive reinforcement to keep me going to complete a first draft. Stacy, I couldn’t have done this without you. I owe you gigantic thanks.”

— Bruce Barton

principal and wealth manager

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“Fantastic. I have tried to write a book countless times before and I’ve never been able to see it through. Stacy’s program gave me the foundation, structure, and support needed to make it happen. I now have a skill that I can use for my next book! Thank you, Stacy!”

— Hannah Zackney

Holistic psychotherapist + teacher

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“Stacy to the rescue! She made everything so easy. I wholeheartedly recommend her. I knew I needed help writing a book on my marketing methodology. She guided me with her thoughtful process and coaching, and now my book is being published by a highly competitive publisher. I have been able to expand into other offerings, increasing my income and influence.”

— Christina Del Villar

Growth Marketing Leader

Your questions, answered.

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How do I enroll?

I’m so excited you’re joining the Nonfiction Book School self-study program! To enroll, click here, enter your name, email address, and payment details, and submit the form. Once you’ve completed your enrollment, you’ll receive an email confirmation.

What are you looking for in students? Am I a good fit for the program?

Nonfiction Book School is made up of a community of vibrant, driven, forward-moving people who are out to make a difference in this world.

If you are an individual who is driven to share an idea or story with the world, and want to grow your influence, impact, and wealth, you are probably a great fit for the program. Many NBS students are professionals, entrepreneurs, leaders, or bighearted individuals who see a book as a catalyst toward their bigger purpose. Some want to write a book because it’s been a lifelong goal or they have a compelling story to share.

You don’t need to be an established writer or have a fully fleshed-out book idea—heck, you don’t even have to know what you want to write about! The program will help you with that.

And if you’re dealing with self-doubt about whether you’re “successful enough” to enroll, kick that negative self-talk to the curb! You don’t have to be superhuman or uber successful to write a book. You just need to show up and do the work.

How much time do I need to commit each week to be successful?

Every book project is unique, so it’s difficult to give an exact time estimate. However, I can provide guidelines based on your commitment level.

If you’re looking to develop the skillset of writing a book, engage in the community, and make good progress on your draft during the program, I suggest two to four hours per week of focused time.

If you’d like to make solid progress and go deep with the community, set aside four to six hours per week.

And if you want to finish your first draft—or at least get close—within the 10 weeks, I suggest setting aside 10 or more hours per week.

All that said, this is a self-study course, so you can commit as much time as works for you, whether that’s thirty minutes per week or three hours. Consistency—not speed—is most important.

What do students say is the biggest benefit of the program?

Students are largely surprised and delighted by how transformative the book-writing process is for them. For many aspiring authors, “writing a book” is this big, complex thing—but in Nonfiction Book School, it’s broken down into a clear, step-by-step system to encourage deep introspection that leads to clarity of purpose and vision.

Two other big benefits students report: transformed schedules and community. I teach a time-blocking process to create time to write, which many students utilize well after the program ends—it becomes a lifestyle!

NBS alumni have also become good friends, cheering each other on as they launch books and step into their purpose. The NBS community is welcoming and inspiring!

What is your methodology behind this program?

I built Nonfiction Book School on a simple premise: structure begets creativity. My signature system has been honed for more than a decade, both in writing my own books and guiding students to write theirs, and I’ve seen the power of a clear, step-by-step framework to enable aspiring authors to write great books they’re proud to share with the world.

Importantly, NBS is not built to help you write a book lightning fast. I don’t believe books should be written in a weekend or without close attention to quality. Your ideas and stories deserve more of your energy and time to write a great book, not just a done book. Every step of my process is designed to help you dig deep, be highly productive, and write the book you’ve dreamed of.

I’m writing a novel or memoir. Is this program for me?

This program is specifically geared toward nonfiction books. That said, I used a similar process to plan and cowrite Growing Influence, a business fable I coauthored with Ron Price.

You will likely still get a lot out of this program, but I want to be clear that I will not be teaching you how to write a novel or literary memoir; the program curriculum is tailored toward big-idea, how-to, and information-focused nonfiction books.

How is this different from every other “write your book” program out there?

Nowhere on this site will you find the phrases “Write your book in a weekend!” or “Write a book in just 30 days!” Writing a book is more than a box to be checked off as quickly as possible.

Books should be more than just a calling card for your business, and great books aren’t generally written in days. My perspective is that you should write the best book you possibly can, one that will have a profound impact on readers and your brand.

This program will teach you how to write a great book—one that can stand the test of time, one that you’re proud to share with the world. While I’ll likely save you years of time writing your book, it still takes months, not days, to finish your draft. You can do it! I will give you the guidance to get there.

I’m on the fence. Why should I enroll?

Because you have a book inside you! You have ideas that need to be shared and a story that can change lives!

I deeply believe in your potential to impact thousands with your thought leadership.

For many of my students and clients, investing in themselves pays off for years—and completely transforms their careers and lives. As one student put it, “This program has the highest ROI of anything I’ve invested in in the last five years.” I’ll help you uncover the book that is waiting to be written.